Pretty Little Thing's Pretty Little App

Samantha Cooney
Nov 10, 2021
2 min read

Pretty Little Thing is an online UK-based fashion retailer that sells a variety of items such as; clothing, accessories, home items, and beauty care. The brand was launched in 2012 by Umar Kamani and has been super successful with "6.3 million active customers as of 2020", targeting shoppers between the ages of 16 to 35 years old, as mentioned by CEO Magazine. The brand has created a wonderful free app that makes shopping with them fun and easy. The Pretty Little Thing app comes with many perks and exclusives like first dibs on the newest collections, discount offers that can only be used when purchasing through the app, free returns, next day delivery, and global delivery tracking, The app even allows you to make a wish list for items that you are not able to purchase right now and want to save for the future. Besides the perks the app brings to the table, it also makes shopping with Pretty Little Thing very simple and custom to you. For example, shoppers are able to sort and filter the items by price, color, body type, style, and sizing. The brand even shows 360 videos of models so the customers are able to see the products from all angles. There is also always a sale on the app being held, along with new collections being dropped daily! The brand even has partnerships with brands like L'Oreal, Morphe, Maybelline, and more where shoppers are able to buy their favorite makeup products and clothes all in one place. Lastly, the brand has teamed up with Klarna which allows customers to pay later in four installments instead of having to lay out all the money right away. Pretty Little Thing does have a website that is super quick and easy to navigate as well, but with the app you'll receive amazing exclusives and are able to shop from the item that is always with you-your phone! Pretty Little Thing's pretty little app is truly amazing.